When looking for information about a destination or activity, it has been proven that WeChat users are more attentive to good online content, which is detailed and can be used as a customized travel guide. Your WeChat public account will serve the purpose of promoting your WeChat store only if you carefully select the content you post. This is a great way to attract followers both in China and around the globe. However, the core of WeChat business model is e-commerce: the ability of WeChat to become the electronic wallet of its users. Chat and make calls with friends, read news and use local services in Official Accounts and Mini Programs, play fun games with friends, enjoy mobile payment features with WeChat … Reflecting on the amount of users WeChat has, and the unlimited opportunities WeChat offers, it would be quite beneficial if brands started using this platform to expand their business. Mini Shop currently supports over 1,500 product categories, and the fastest-growing are daily necessities, luxury goods, shopping malls and supermarkets, Tencent said. While online shopping comes in third place, at 45%, proportionally bigger increases occur in the travel, entertainment, and utilities categories – all of which more than double (or even triple). Since the release of this ‘Super-app’ in 2011, it has grown tremendously in multiple ways. As we explained a few lines above, WeChat stores are successful because they provide an easy, comfortable and fast way to shop online. Tip: Web WeChat requires the use browser cookies to help you log in to allow the web application to function. •        WeChat stores can also work on other platforms like Weibo, whereas WeChat Mini Programs are only available on WeChat. Other brands using WeChat stores enjoy the fact that their WeChat E-commerce is like their own little space where they can decide the design of their shop, the strategy they want to use and how they can attract new consumers to their WeChat shop. Â. It's the all-in-one communications app for text (SMS/MMS), voice and video calls, and files. After WeChat Article and WeChat Channels videos feed, le’ts dive into another form of content to broadcast within the WeChat ecosystem: live streaming on WeChat.Tencent provide 2 main options to do live streaming: Tencent live streaming existing solution and Wechat Mini Program live streaming integrated function A bit of context: live-streaming is a very increasingly popular medium … There are currently over 1 billion users. We have seen the advantages of WeChat stores, but there are also some limitations. You can sell any product you want on this platform. On the other hand, a WeChat store refers to any E-commerce website developed for WeChat. In the following, you will find a list of techniques that have proved successful for promoting WeChat stores in China and attracting the most users. •        Mini Programs only work with WeChat Pay, whereas WeChat stores can use other options also. If created, designed and used correctly with the right marketing strategy, it will boost the subscribers of your WeChat Official Account. With WeChat Pay users can connect with their bank accounts and purchase everyday goods with a simple click from their phone.Â. This can be done by opening a WeChat E-commerce or, as it is also called, a WeChat store. Not to mention that a successful WeChat game can easily become viral. This is a method used by many online businesses all around the globe. It was a very logical step for WeChat to enable shopping on its platform. Depending on what you need, our CTO will identify the pros and cons and we will advise you on what is the most suitable solution for you. Of the 2.3 million mini-programs on the market, 18% are dedicated to ecommerce, making online shopping the most commonly used application in 2018, according to data provider ALDZS. There is also the option of skipping these steps and letting a third party create your WeChat store. Other than travel agencies and airline companies, WeChat stores for cruise lines and cruise tours have also become very popular in China. For companies interested in expanding their E-commerce business, creating a WeChat shop is definitely something they should consider as a great addition to their business. Further, this year the French national railway company, SNCF, has launched an official WeChat channel to guide Chinese tourists through 18 train stations around the country. WeChat stores offer a new and effective way to sell online and make your business more profitable. Ctrip.com is a good example. Many companies are already benefiting from it and you shouldn’t miss the opportunity. This account can be a subscription or a service account.  The process can be different for Chinese, and non-Chinese businesses. Â. Users will automatically be logged in to your Wechat shop via Wechat login. WeChat allows customers to use the Chinese currency to pay for goods or services purchased from overseas merchants. WeChat gives travel retail players the opportunity to reach Chinese tourists with the help of WeChat Official Accounts. Industries. Opening Your Mobile Store in China—What are the Best Options? WeChat online shop Connecting with one billion Chinese Apply now to get a FREE Wechat official account Get Started. With just a few clicks, you can shop on JD.com through your WeChat account. > One Stop Cross Border E-shop Platform This means that brands have a large audience to target. Sign Up For T&T Promotions. The reason we see so many success stories about WeChat shops generating considerable profits for business owners is because WeChat stores can be used in several different but equally successful ways. Now that you have a WeChat Official Account, you can do user experience (UX) research to find the best way to meet the requirements and needs of the local market. , 9.6X ROI achieved within the 3rd month of operation, 750,000 users reached during Single’s day campaign, 6X growth of WeChat followers during Single’s day campaign. WeChat rolled out a series of updates last Thursday, laying bare Tencent’s ambitious plans for mini programs—to build a vast online marketplace for traders and sellers. Foreigners think of WeChat primarily as a messaging app and compare it to WhatsApp, but it has so much more to offer than only that. As WeChat is becoming the do-it-all super platform, more and more official accounts are linked to a WeChat store. With the Chinese New Year being the most popular period to leave China and go abroad, Chinese travelers tend to use different official travel accounts on WeChat to get information about their destination. Fashion brands can then push marketing content and promotions to their followers. 250 million. The ‘Pre-Trip’ phase is where the brand will create awareness and brand education. We can assist you in creating an outstanding presence on WeChat. Payments are made via WeChat’s e-payment ‘wallet’ service at the ‘swipe of a screen’, this lends itself well to impulse purchasing.. WeChat is the ideal platform to enter the Chinese market – for local brands, and even more so for foreign brands, which are wondering how to sell products online in China. Starting from last year, Tencent, WeChat’s parent company, began a serious push to open up its platform for developers to build ecommerce stores and a wide range of online services. Tencent rolls out online shopping feature in WeChat app Monday 20 July 2020 11:03 CET | News. Even companies process transactions via WeChat. JD.COM WeChat Store (京东微店) Fee: free. If your marketing tactic is correctly applied, it can boost your WeChat shop to the top. Merchants. This isn’t a new WeChat feature, but it’s one that could change the face of retailing, shopping, and social marketing – and maybe even mobile payments – in China in years to come. If you are a frequent traveler, then there are several WeChat stores you can follow to ease your travel planning. You will also need to reapply for any new changes or updates on your Mini Program. According to CNBC, the launch will allow businesses and merchants to sign up and test the new ecommerce product, called WeChat Minishop. Wechat Work for CRM Enterprise communication app Wechat Work now has 250 million registered users as more and more brands use the app for customer relationship management (CRM), Xie said. French organizations and brands have taken the lead in embracing WeChat in order to reach a larger audience in China. In time, the followers on your public account may become your WeChat store customers. Share this articleto spread your knowledge. WeChat stores give effortless access to products which can also be paid for easily with WeChat Pay or with other payment methods like Alipay. What is a wechat store One of the main benefits of a store is that it is hosted within the most trusted and frequently used social network in China. More Information However, unless you plan everything to the tiniest detail you will not reap the expected results. You will use the WeChat public account as a marketing tool to promote your products and attract new potential customers. Influencer bloggers are a surefire way to reach hundreds of thousands of people in just one shot.  Once you have your WeChat store in place, you should promote anywhere you can. One of these solutions can be Magento.  This tool helps you to create and adjust your E-commerce website and can also be used as a strong marketing tool. We specialize in WeChat services and have the correct tools to make your project successful. Online shopping is a major focus for mini-programs. You will sign up online and provide a unique QR code to link a customized Wechat store for your users. 288 Yuyao RoadJingan District, Shanghai, China, How to Open, Run and Promote a WeChat Store in China, without having to actually open a local entity, marketing techniques are successful in this part of the world, personalized WeChat stores and WeChat solutions, Top Three WeChat Features to Engage with Your Customers. As WeChat made it possible for overseas sales and payments, foreign brands can also enjoy selling on WeChat and enter the Chinese market. Unless your presence on WeChat is very well established, hardly will your content ever get the exposure that an influencer can get it if they help promote your brand. QPSOFTWARERoom 406, South building,No. They can also be airlines offering all kinds of information like flight details, ticket prices, etc. In China, WeChat Pay is used most in supermarkets and convenience stores, followed by online shopping, food, travel, entertainment, beauty, and other sectors. Not only will your sales increase, but existing followers will most likely share your promotions on the web. Exert yourself to understand what your audience is looking for, what are its needs, interests or what problems they want to solve. The power of video doesn’t need any explanation by now. One can easily set up a WeChat payment by scanning the receiver's QR code, and the money goes directly to the receiver's WeChat wallet. Another successful option is that brick and mortar store owners have opened a WeChat store to provide their customers with a new innovative way to explore their products, compare them, and finalize their purchase without actually having to leave the comfort of their smartphone. Several brands have used tailored WeChat games to create a stronger connection with their audience and retain them. Responsible for the R&D, operation, and development of the company's interactive entertainment business including games and eSports. •        Having a WeChat store linked to your service account, can give you more creative space to interact with your customers. France is an interesting example of a foreign integration of WeChat. Another advantage to having a WeChat E-commerce is that it allows you to identify your customers from your Official Account list of followers. In other cases, foreign businesses have used WeChat stores to sell their products on the Chinese market without having to actually open a local entity. It is a ‘web interface’ for selling products that is most often linked to a company’s ‘official account’. WeChat started out as a messaging APP, and quickly extended its functions to include social medias and services. Additionally, product pages of WeChat stores are difficult to find if the keywords used in the search box of WeChat are not specific enough. These shops are great extensions of their brand websites. WeChat piggybacked on the popularity of the other online platforms run by Tencent, combining payments, e-commerce and social media into a single service. If well planned, these kinds of campaigns can easily become viral on the internet attracting countless visitors to your WeChat shop. There is no need to leave the app while shopping, and this convenience makes the experience even more enjoyable. Therefore what you publish cannot be just random content, it must be relevant and useful to your audience. Foreign brands try to position themselves in China by attracting Chinese travelers to their WeChat shop. Through online gaming, live broadcasts, and offline eSports, IEG assists the company in leading the global interactive entertainment market to create better interactive entertainment content experiences for users. Now that you know more about the details and specific requirements of WeChat stores, it is time for you to have your own. These WeChat accounts can be travel agencies that are using WeChat shops as an extension to their marketing strategy. To be successful in the Chinese market you need to know the makeup of it and you need to understand which web marketing techniques are successful in this part of the world. The next phase, ‘At Store’, includes payments and checkout. Which makes us the perfect partner for creating and promoting a successful WeChat store. People like free stuff and discounts and when you offer them to your audience you will see something good in return. Your Online Shopping Destination for Asian Groceries. Next, when the Chinese tourists arrives, fashion brands will use their WeChat stores as a ‘location-based’ advertising tool to remind tourists to visit their local store. In this case, WeChat stores will be used in four different phases. This is even truer when it comes to WeChat since you need to abide by the policies set by Tencent, the organization that owns WeChat. WeChat shops are not only used by Chinese brands for shopping purposes. However, there are a few steps to do before you can officially start selling with your WeChat shop. Wechat shop is opened with Walkthechat easily. Even though there are some DIY software for creating your WeChat store, if you are really serious about your business you need professional support to create a stunning user experience and make your WeChat store truly appealing. Buy From China, Ship worldwide. Moreover, let’s not forget, the payment system. You need to have a well-organized marketing strategy in order to be easily found by WeChat users. We help businesses setup and manage the WeChat online shop: ‍ > Product upload > Products and order management > Mini-Program: Cross Boarder WeChat Pay (Hante Pay/ Motion Pay/ Royal Pay/ Alpha Pay/ Hipo Pay/ ePayments) > Web Version: Bank Transfer/ FPS/ PayMe/ Credit Card/ Alipay > Cross Broader Shipment > WooCommerce English Backend Contact us today and we will be happy to give you all the details on how a WeChat store can benefit your business. If you make good use of targeted and relevant content, news, announcements, promotions and so on, you will attract new visitors on a daily basis. Contact us today and start selling on WeChat! So, using complex sentences will not create results.Â. They are mobile websites connected to the menu of a WeChat Official Account. If well planned, this CPC campaign can significantly increase the visibility of your brand. This organization offers the most wanted travel deals through WeChat, including the latest news about destinations around the world and handy travel hacks. It’s best to take a look at our posts and information pages for public accounts, Chinese businesses and non-Chinese businesses in order to get a firm grip on the process. The method of payment is debit or direct charge from your Union Pay card. •        The development time and cost of Mini Programs can be slightly higher than for WeChat shops. Below, we will explain more about this amazing feature on WeChat and why you should consider opening one for your business. The move puts China’s most popular social media app on a collision course with Alibaba, JD.com, and Pinduoduo in the e-commerce space. WeChat Mini-Program . QPSoftware offers different solutions in creating your WeChat shop. Fashion brands try to profit as much as possible from WeChat stores by offering an E-commerce site for their customers. It is much easier to watch a video than to read an article and your audience will love that. The last phase, when the tourist returns home, is when fashion brands start their post-sales marketing. WeChat stores are an E-commerce platform that exist within the WeChat app. This is what moves your followers to come back and to share your content across the web. We can create a WeChat shop that will be a perfect image for your brand. We have an unmatched experience in the Chinese market and we can assist you in creating a WeChat store that best fits your audience and the Chinese market. Nowadays, Chinese consumers are willing to pay for services and content on their mobile. It consists of placing ad banners on the Internet in the hope that people will click it and be redirected to your shop. After the payment, WeChat Pay will transfer the amount in the foreign currency to the bank account of the merchant in settlement.Â. This method of payment is connected by a 3 steps easy process to your Wechat wallet within the application. Advantages of a WeChat Shop. Source: WalkTheChat WeChat Shop for Retail China’s largest online retailer, JD.com, where online shopping is well-known, is a very good example of how to correctly use WeChat stores. With the ability to pay with WeChat Pay, WeChat stores offer ‘one-click-payment’, which makes it even easier for users to shop. Users are used to shopping without leaving WeChat. Brands like Burberry and Tommy Hilfiger were among the first luxury brands that started using WeChat stores. WeChat shops may look difficult to use, but that is not the case. WeChat Pay contexts for usage. •        WeChat Mini Programs might require Tencent’s approval to be developed and can take more time. 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